Whitney Wolfe’s Creative Solutions In Empowering Women Through The Bumble App

Whitney Wolfe is an entrepreneur who is the founder and CEO of Bumble, a dating app that promotes social networking to individuals all over the world. She is also a wife and is married to Michel Herd where she got married in Italy on September 2, 2017.

Wolfe established the dating platform in 2014 where her vision was to make Bumble a social dating network for females who can make the first move. Also, in line with her strategy of coming up with ways of empowering women, she further launched the BFF app in 2016. While the BFF app is a feature that assists in searching of friends, she started the Bumble Bizz used for professional networking in 2017. This led to Wolfe been listed by the Forbes and Wired Magazine in the category of 30 under 30 in 2018 after the app grew to have more than 35 million users.

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About Whitney Wolfe

Born in Salt Lake City, Utah, Wolfe went to Southern Methodist University where she did a major in International Studies. As a business minded individual, Whitney Wolfe started engaging in business activities of selling bags made of bamboo tote at the age of 19 and later worked at Tinder dating app company. Moreover, Wolfe was behind the app’s increased popularity among college students as she marketed the platform, hence increasing its usage. Nonetheless, Whitney Wolfe again left the company in 2014 where one of the reasons for her departure was due to the tensions that grew with some of the company executives.

About the Attacks on Bumble Company

The recent cyber-attacks on the Bumble Company have resulted to Wolfe having to hire full-time security and bodyguards. This was after a Neo-Nazi Website attacked the Bumble staff by publishing their phone numbers and photos to stir up public harassment to the company’s employees. The ordeal happened in August 2017 where the FBI had to save the situation by pulling the website down. The Neo-Nazi attacked the company workers through their site after Whitney Wolfe banned gun pictures and anything related to guns on people’s profile after the shootout the parkland, Florida. She said that many of her staff were pissed and issued with death threats, which led her to take necessary security measures at her Austin based premises.

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