Recently, Dick DeVos and his family have made a purchase of the liquor company Coppercraft Distillery. The company is located in Holland Township and it represents the Devos family’s first foray into the world of alcohol. The purchase was made through Windquest Group, Inc which is one of the Devos’s many holding companies. This is according to the Michigan Department of Licensing and Regulatory Affairs which handles all liquor licensing for the state of Michigan. The Devos family is as well known for their privacy as they are for being generous and so they could not be reached for comment on their recent acquisition.
Coppercraft Distillery is a taproom that also functions as a micro brewer, winemaker, vendor of spirits, and a distillery. It was founded in 2013 by Walter D. Catton who allowed the acquisition because he had long been searching for an investor who could help him bring his liquor to the world. To grow a liquor company beyond the micro brewery level is very expensive, and the marketing budget required to turn it into a recognized brand is even greater. From the time the alcohol is created, it takes an additional 3 years for it to be ready to serve to customers. That is why acquisition by the DeVos’s made practical sense to Catton who is happy to be working with them. He will continue to work for the company.
Dick DeVos‘s is investing into the Coppercraft’s taproom immediately. More seating is already being built so that a greater number of people can enjoy the wine and beer in house. Also, food will be served through the new kitchen that is being built. Devos plans to expand Coppercraft all over Michigan before moving into other regions. His new company’s future is looking bright.
Dick DeVos is a wealthy business magnate and philanthropist who lives in the Grand Rapids, Michigan area. He operates his businesses and his charities with the help of his family. Their total fortune is estimated to be in the billions of dollars. Devos is the founder of Amway and also the owner of the Orlando Magic basketball team. Back in 2014, the Devos family donated a total of $94 million to charity. It regularly gives sums of money that would put it at the top of Forbes magazine’s list of top philanthropists. However, the DeVos family is humble and for many years they kept the total sum of their giving private. It is estimated that in total they have given away $1.2 billion.